Advertisement
Not much Swedish modesty here
For a fourth century, Koenigsegg has set up stores for a niche market usually reserved for Italian luxury brands, while raising awareness of Swedish modesty.
With brands such as Volvo – which introduced the three-point seat belt – and Saab, Sweden stood out in the 20th century as a family-friendly car maker that put safety first.
Advertisement
But in a workshop in the southern city of Angelholm, the term “made in Sweden” is given a new meaning, and the horsepower and torque take center stage.
“When I started the business (…), I said to myself, why would anyone buy one of my cars: it’s an unknown brand, from an unknown person from a country not famous for sports cars,” says company founder Christian von Koenigsegg he told AFP.
“So I said to myself, they really need to stand out and be different and I hope they are better in some ways than competitors,” he added.
The philosophy is that if Bugatti and Pagani get there quickly, the Swedish car should go faster and really push the boundaries, compensating for the lack of reliability with performance.
In 2002, just eight years after the company was founded, the Koenigsegg CC8S engine was named the most powerful in the world in a production car by Guinness World Records.
“Why would anyone buy one of my cars?”
Two years later, the Koenigsegg CCR was named the most powerful car produced in the world.
The Agera RS arrived in 2010 and in 2017 set a speed record reaching 447.19 kilometers per hour (277.87 miles per hour).
This record has been broken by the Bugatti Chiron Super Sport 300+ at 490.48 km / h (304.77 mph).
“They did it on a closed track and we did it on a public road and we are not exterminated as the fastest speed recorded on a public road by a production car (…) also our record was with a production car while Chiron was original of the “pre” series, argued Christian von Koenigsegg.
“But it was really impressive,” he admitted.
A rare sight
While the records and awards are “not that small” for von Koenigsegg, the most important is “overall car performance”.
Only 250 Koenigsegg cars are in circulation
Enjoying a family with “no real interest in cars”, the tall Swede found his passion at an early age.
“Ever since I was 6-7 years old, all I’ve read has been car magazines or technical books on cars and things like that,” he told AFP.
In 1994, he decided to pursue his dream of building “the biggest super sports car in the world” and started Koenigsegg.
Nearly a decade later, in March 2003, the first production car, the CC8S, was delivered to the Geneva Motor Show.
Sixteen other models followed, but some were limited to just six units and with a total of 250 cars in circulation, the Koenigsegg remains a rare sight on the roads.
The brand is also cultivating secrecy and will not confirm high profile buyer reports such as footballer Zlatan Ibrahimovic or boxer Floyd Mayweather Jr.
But the privilege of owning one of these supercars comes at a price.
Yours for $ 3.3 million
The latest model, the Jesko, will bring you back around three million euros ($ 3.3 million), but the 125 cars still sold in two days.
It takes seven to eight months for the cars to be assembled manually and requires precision jewelery.
“It’s a very different way of working than in a normal production, so of course it can be similar to jewelry,” production manager Marian Gadau told AFP, adding that the manual complex makes each car unique.
“Even though they all have to be on the same level … they are all slightly different because they are the personal touch of hand-to-hand work with each and every part.”
In 2020, Koenigsegg plans to launch a new “less expensive” model – at a lower price of about one million euros – but Christian von Koenigsegg stresses that it will still be handmade and “in a place where we don’t see any cars today.”
Dream-ratio megacar in Sweden surpasses its own 2011 results
© 2020 AFP
Reference:
Koenigsegg, a Swedish car super car challenge (2020, January 8)
retrieved on 8 January 2020
from https://ift.tt/2Qxb3lG
This document is subject to copyright. Except for any fair transaction for private study or research purposes, no
part may be reproduced without written permission. Content is provided for informational purposes only.
Advertisement
"super car" - Google News
January 08, 2020 at 03:53PM
https://ift.tt/2T5twaW
Koenigsegg, a super truck that causes Swedish stereotypes - The Media Hq
"super car" - Google News
https://ift.tt/2KlUKES
Shoes Man Tutorial
Pos News Update
Meme Update
Korean Entertainment News
Japan News Update
Bagikan Berita Ini
0 Response to "Koenigsegg, a super truck that causes Swedish stereotypes - The Media Hq"
Post a Comment